Marketing Team West Logo

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Get More People - Sell More Stuff - Marketing Team West
Divider

 

MENU

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Branding & Business Identity

Branding is a critical aspect of marketing that should be mentioned under all topics! It's all about creating a consistent look, sound and feel in all of your communications and customer touch-points, while reflecting the personality of you and your business.

Creating a great logo is hard! It has to support your marketing strategy, so you would be wise to think about that first! In other words, before developing a logo you have to be very clear on:

What is your product or service? How it is unique?
Who is your target market?


The logo marks the beginning of your branding efforts. It attracts the eye, is memorable and conveys what your business is about.

Logo development also has to take into consideration the types of uses that will be required. If you are going to do large signage like banners or big logos on shopping bags it's best to understand the benefits of vector images (straight lines) vs. bitmap (dots).

Marketing Team West
Hunter Home
Marketing Team West
Whiskers
Marketing Team West
Rawlins & Associates
Marketing Team West
Burke - Weissenborn
Marketing Team West
Dinemation

There is no "silver bullet" in marketing your business. You have to use every effective affordable tool you can. Highly-targeted mailers, well-placed rack cards and simple things like calendars and post-it notes are often excellent devices for getting your logo and consistent message all over the place. Print is more exciting than ever, as the tactile approach is inherently appealing and increasingly unique in this digital age. It shouldn't be forgotten in your marketing mix.

Creating a Recognizable and Consistent Look 
Marketing Team West
Valarie's Website
Marketing Team West
Valarie's Rack Card - Front
Marketing Team West
Valarie's Rack Card - Back
Marketing Team West
Valarie's Business Card
Marketing Team West
Valarie's Popular Bookmark - Front
Marketing Team West
Valarie's Popular Bookmark - Back
Website Rack Card Business Card Book Mark

Creating a recognizable consistent look throughout all your media includes your website, email campaigns, newsletters, business collateral (letterhead, business cards), print advertising, outdoor advertising, merchandise tags, shopping bags, gift certificates, koozie cups and other logo vehicles.

After 30 years of buying printed materials, we routinely beat other quotes. Costs vary widely between suppliers! Let us quote on your next exciting print project!